2017 AIM HDC

About This Session
Finding the shortest distance between two points is a problem we’re always solving. Whether it’s the way to work, to class or to the store, we’re trying to optimize our route. When we travel the same ground enough we create a visible path in the dirt called a “desire path.” Wikipedia tells us that desire paths are also known as game trails, social trails, cow paths, or bootleg trails.

Our users do the same thing in the digital world, and by observing and optimizing these desire paths, we can have an immediate and measurable impact on the user experience. In this session, Bryan will share some practical ways on how to identify these desire paths, test your solutions and measure the results.

About Bryan Trogdon
Having started nearly 18 years ago in UX design, Bryan has lead the UX teams for numerous startups and corporations, including GiftCertificates.com, Hayneedle, Oriental Trading and Office Depot. He currently serves as the Vice President, User Experience Design at Farm Credit Services of America.